Rhetoric of Visual Composing
MALAS 600D/RWS 543, Professor Jennie Sheppard
Visual messages are a powerful way to inform, persuade, and educate. Within professional settings, the ability to communicate effectively with supervisors, co-workers, clients, and public audiences through a combination of visual, textual, and spatial elements is an invaluable skill. This course takes a rhetorical and professionally-oriented approach to analyzing, organizing, and communicating ideas through visual and multimodal means. Course readings will draw on scholarship in visual rhetoric and information design. Research and practitioner materials will be used as a basis for evaluating the rhetorical choices in the visual communication work of others and for learning how to apply these concepts to visual composing projects such as infographics, visual branding, and texts for workplace and educational contexts. The focus throughout the course will be on learning to evaluate and craft texts that integrate effective visual strategies to create informative, persuasive, and user-friendly texts. No prior design experience is required.
Dr. Sheppard has been a faculty member in the Rhetoric and Writing Studies Department at San Diego State University since 2014. Her research focuses on digital writing, visual and multimodal rhetoric, and professional communication. Her work has appeared in Computers and Composition, Journal of Literacy and Technology, Hybrid Pedagogy, and several edited collections, including Designing Texts: Teaching Visual Communication. She is also co-author of Writer/Designer: A Guide to Making Multimodal Projects. Dr. Sheppard is the 2019 recipient of the SDSU College of Arts and Letters Excellence in Teaching Award.
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