Literacy, Technology, and Rhetoric
Dr. Jenny Sheppard
 Course Overview
Course Overview
This course is about looking closely at what people say and do in 
digital spaces and how they make meaning with the different 
communication resources at their disposal. We’ll investigate the social,
 communicative and rhetorical strategies they use and the impact this 
has on our broader culture. Through a lens of literacy studies, we will 
explore the everyday reading, writing, and communication practices 
people engage in online and the ways in which this impacts identity, 
social relationships, and participation in public spaces.  We will also 
draw on rhetorical perspectives to better understand audience, 
persuasion and the use of digital tools to create rhetorically effective
 texts in online environments.
 
Learning Outcomes
At the end of this course, students will be able to:
- identify a range of effects digital technologies have on contemporary literacy and rhetorical practices
- demonstrate an understanding of how multimodality changes conceptions of literacy, meaning making, and persuasive practices
- explore critically a range of digital tools to understand their affordances and constraints for various contexts
- utilize theory, research, and analytical practices for investigating
 the implications of digital technologies on literacy and rhetoric in 
specific online spaces
Bio
Hi, my name is Jenny Sheppard and I am a faculty member in the 
Rhetoric and Writing Studies
 department at San Diego State University where I serve as the Associate
 Director of the Lower Division Writing Program. Previously, I was an 
Associate Professor of 
Rhetoric and Professional Communication in
 the English Department at New Mexico State University (NMSU). I 
regularly teach courses in rhetoric of popular culture, visual rhetoric 
and communication, technical, scientific, and professional 
communication, and composition. I also developed and ran the 
Design Center
 at NMSU from 2004-2014, where students engaged in hands-on development 
of digital and print media for campus and community clients.
I earned my PhD Rhetoric and Technical Communication from 
Michigan Technological University
 in 2003. My dissertation examined the design and development of 
a science-based multimedia website for middle school students. My 
research interests include multimodal writing, visual rhetoric and 
design, and professional and workplace communication, but I am most 
passionate about these areas when thinking about how to bring theory 
into classroom practice. I am privileged to work with a diverse 
population of smart, interesting students and at levels from first-year 
undergrads to those seeking a master’s.
I am co-author of 
Writer/Designer: A Guide to Making Multimodal Projects, as well as several articles in journals such as 
Computers and Composition, Hybrid Pedagogy, and the 
Journal of Literacy and Technology, and book chapters in collections such as  
Designing Texts: Teaching Visual Communication and 
RAW: Reading and Writing New Media. I am also a contributor to the MLA  Commons project on 
Digital Pedagogy in the Humanities.
When I’m not working, I enjoy being outdoors and spending time with 
friends and family. Camping, going to the beach, gardening, and taking 
adventures with my partner, our six year old, and our dog are a few of 
my favorite things.